Service — Data Foundation & Measurement

We fix the data before we trust it.

GA4, GTM & attribution consulting — we fix the tracking infrastructure before we build anything on top of it.

Clean tracking. Reliable attribution. A single source of truth.

Most attribution problems aren't attribution problems — they're tracking problems. We repair your GA4, GTM, and CRM pipelines first, then build the attribution model on top of data you can actually trust.

  • GA4 & GTM Repair
  • UTM Governance
  • Multi-Touch Attribution
  • MMM
  • Incrementality Testing
  • CRM Pipeline Audit

Is this you?

You might need this if…

Your GA4 data doesn't match your ad platform numbers and nobody can explain why.

You've tried attribution tools but the outputs don't pass the smell test.

Campaign UTMs are inconsistent across teams and channels, poisoning your source data.

You're making budget decisions based on platform-reported ROAS that you secretly don't believe.

What we deliver

Four concrete outputs

01

MarTech & Tracking Audit

A full review of your GA4, GTM, CRM, and ad platform setup. We document every gap, misfire, and data quality issue with a prioritized fix list.

GA4 GTM CRM
02

UTM Governance Framework

A standardized UTM taxonomy, validation rules, and team-facing documentation so every campaign gets tagged correctly the first time. See our UTM governance guide

UTM Data Quality Governance
03

Attribution Model Build

A data-driven MTA model fitted to your actual conversion paths, not platform-reported numbers. We show you what's really getting credit and what isn't.

Multi-Touch Attribution ROAS
04

MMM & Incrementality Analysis

Channel saturation curves, adstock decay modeling, and geo-holdout test design to measure true lift from any channel or campaign.

MMM Incrementality Lift Testing

How it works

Three phases. One playbook.

Phase 01

The Audit

We map every touchpoint in your funnel, audit your tracking implementation end-to-end, and document exactly where data breaks down before conversion.

The Audit Report
Phase 02

The Build

We fix the tracking infrastructure, implement the UTM framework, and fit your attribution model — all on your existing stack, no platform migrations required.

The 90-Day Data Roadmap
Phase 03

The Playbook

You receive a clean data environment, a working attribution model, and a one-page framework for maintaining data quality as your campaigns evolve.

The Decision Playbook
94% Of audits uncover at least one critical tracking failure invisible in standard GA4 reports
3 wks Median time from audit kickoff to a fully validated, trustworthy data foundation

We didn't realize how broken our attribution was until KDL showed us the audit. Three of our top five converting campaigns were completely untracked. We were flying blind and didn't know it.

— Head of Performance Marketing, B2C SaaS Brand

Ready to trust your data?

Book a free 30-minute strategy call. We'll tell you the most likely places your tracking is breaking down — before you commit to anything.

Book a strategy call Run the Analytics Health Check →

Not ready to talk? Explore our free diagnostic tools and see where the gaps are before we speak.