Free Tool
Answer six questions and get an instant read on where your analytics setup stands — and what to fix first.
Takes under 2 minutes
Six questions covering your tracking setup, UTM governance, and reporting maturity.
Instant score out of 10
See how your analytics foundation compares and where the biggest gaps are.
Prioritized next steps
Get a short list of the highest-leverage fixes specific to your score tier.
Answer the questions to see your score and a prioritized list of what to fix first.
Your score and recommendations will appear here.
A reliable analytics setup has three layers working together. This check evaluates each one and tells you which layer is holding you back.
Are your data sources consistent and trustworthy? This covers UTM naming conventions, source of truth, and event tracking standards. Governance problems are invisible until they're expensive — fragmented channel data, "Unassigned" traffic piling up, and ROAS numbers nobody believes. If UTM governance is something you're working on, our UTM best practices guide for GA4 covers the full framework.
Are decisions actually being made from data, or does getting an answer require a manual pull every time? This layer covers dashboard usage, reporting cadence, and how much engineering involvement is needed to get basic answers. Most teams underestimate how much time is lost here.
Can you see from first touch through to retention and LTV, or does your tracking stop at the conversion event? Full-funnel visibility is what separates teams that optimize campaigns from teams that optimize revenue. If your tracking foundation needs work, our Data Foundation service is where most engagements start.
A score of 1 to 3 means the fundamentals need attention before anything else. Attribution models, advanced dashboards, and predictive analytics all depend on clean underlying data. Building on a weak foundation means the outputs will be wrong in ways that are hard to detect.
A score of 4 to 7 means you have something to build on. The gaps are usually specific and fixable — a UTM governance doc, a proper GA4 event schema, or moving recurring reports out of spreadsheets. These are high-leverage fixes that tend to pay off quickly.
A score of 8 to 10 means the foundation is solid. The opportunity at this level is usually in advanced modeling — incrementality testing, LTV forecasting, or media mix modeling — rather than fixing broken tracking.
The tool shows you where the gaps are. A strategy call shows you how to close them.
