Free Tool
Tracking Plan Builder & Event Spec
Generate a custom event-tracking specification and UTM taxonomy for your business in under a minute. Built for B2B, SaaS, and ecommerce teams who need a governance foundation they can actually implement.
Your Event Tracking Specification
Core Events (Snake Case)
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UTM Taxonomy & Governance
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Required Properties & Dimensions
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Need a Custom Implementation?
A solid tracking plan prevents technical debt. If you need help implementing this spec in Google Tag Manager (GTM) or setting up a Server-Side data layer, we can help.
Get Technical SupportThe Importance of an Analytics Tracking Plan
A professional Tracking Plan (or tracking spec) is the blueprint for your entire analytics infrastructure. It ensures that Event-Driven Data remains consistent across platforms like GA4, Amplitude, and Segment.
Data Taxonomy & Governance
By enforcing Snake Case naming conventions and standardized UTM Taxonomies, you prevent data fragmentation and ensure your marketing reports provide a single source of truth.
Identity Resolution & Properties
Modern tracking requires robust User Properties and Event Dimensions. This tool helps you identify the critical data points needed for LTV Modeling and Multi-Touch Attribution.
Want a deeper diagnosis?
The tool shows you where the gaps are. A strategy call shows you how to close them.