Insights & Articles

Marketing Insights & Strategy Stop Guessing Your ROAS: How Changing Your Attribution Model Flips Reality March 26, 2026 • By Reagan King If you want to…

Analytics & Reporting Stop Dashboarding Just to Dashboard: Why Most Reports Gather Dust January 28, 2026 • By Reagan King We see it constantly. A marketing…

Local Market Strategy Prioritizing Growth: Turning HVAC Operations Data into a Strategic Roadmap Updated May 22, 2026 • By Reagan King Most HVAC business owners have…

Data Science & Analytics Multi-Touch Attribution in Practice: What You Can Build With the Data You Have Updated March 10, 2026 • By Reagan King This…

Marketing Analytics Marketing Attribution Explained: Models, Myths, and What’s Actually Possible Updated February 24, 2026 • By Reagan King Attribution in the marketing world has become…

Data Governance Mastering Data Governance: Why UTM Consistency is Non-Negotiable Updated January 6, 2026 • By Reagan King If you work in marketing or analytics, you…