The Partner Journal
Practical guides, strategic deconstructions, and case studies for growth teams who want to make better decisions with their data.
Every marketing platform has a reporting problem. Not a technical one. A financial one. When Meta reports that your campaign drove 847 conversions last month, they are using a measurement system they...
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Marketing Insights & Strategy Stop Guessing Your ROAS: How Changing Your Attribution Model Flips Reality March 26, 2026 • By Reagan King...
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Analytics & Reporting Stop Dashboarding Just to Dashboard: Why Most Reports Gather Dust January 28, 2026 • By Reagan King We see...
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Local Market Strategy Prioritizing Growth: Turning HVAC Operations Data into a Strategic Roadmap Updated May 22, 2026 • By Reagan King Most...
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Data Science & Analytics Multi-Touch Attribution in Practice: What You Can Build With the Data You Have Updated March 10, 2026 •...
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Marketing Analytics Marketing Attribution Explained: Models, Myths, and What’s Actually Possible Updated February 24, 2026 • By Reagan King Attribution in the...
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Data Governance UTM Best Practices for GA4: A Complete Governance Guide Updated May 27, 2026 • By Reagan King If your GA4...
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