The Partner Journal
Practical guides, analytical frameworks, and technical walkthroughs for growth teams who want to make better decisions with their data.
Attribution modeling can help compare marketing paths, but it cannot repair missing conversions, inconsistent campaign names, or CRM records that lose their source. Readiness comes before model choice. 1. Your conversions have...
Read article →Connecting a campaign click to revenue is less about buying another dashboard and more about protecting a small set of identifiers as...
Read article →A marketing analytics audit should do more than confirm that a few tags are firing. Its purpose is to show whether the...
Read article →Your marketing systems are not designed to produce identical numbers. GA4, Google Ads, and your CRM observe different parts of the customer...
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If you’ve noticed your attribution reports behaving differently this year, you’re not imagining it. Google made two significant changes to GA4 attribution...
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Every marketing platform has a reporting problem. Not a technical one. A financial one. When Meta reports that your campaign drove 847...
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Marketing Insights & Strategy Stop Guessing Your ROAS: How Changing Your Attribution Model Flips Reality March 26, 2026 • By Reagan King...
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Analytics & Reporting Stop Dashboarding Just to Dashboard: Why Most Reports Gather Dust January 28, 2026 • By Reagan King We see...
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Local Market Strategy Prioritizing Growth: Turning HVAC Operations Data into a Strategic Roadmap Updated May 22, 2026 • By Reagan King Most...
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Data Science & Analytics Multi-Touch Attribution in Practice: What You Can Build With the Data You Have Updated March 10, 2026 •...
Read article →Learn how media mix modeling can clarify budget decisions, or start with a strategy call.
