Free Tool
Attribution Readiness Check
Find out if your data stack can support multi-touch attribution before you invest in modeling infrastructure. Takes two minutes and gives you a clear readiness score.
Attribution Readiness Score
Evaluate your data foundation to see if you can move beyond last-click attribution.
Attribution Is Only as Reliable as the Measurement Behind It
If campaign tracking, conversion events, CRM data, or funnel measurement are inconsistent, attribution models inherit those problems. The KDL Marketing Analytics Audit reviews the entire measurement foundation—not just attribution.
See the $500 Marketing Analytics Audit →Understanding Data Integrity for Attribution
The type of marketing attribution model you can run depends entirely on the quality of your underlying data. This tool audits your readiness for advanced models like Markov Chains or Shapley Value.
MTA & Revenue Stitching
For high-integrity environments, we can perform Multi-Touch Attribution (MTA) by stitching CRM records with web touchpoints. This allows for precise ROI and ROAS calculations across the entire funnel.
Influence & Directional Analysis
If your data is still developing, we focus on UTM standardization and first-touch/last-touch influence analysis to provide directional guidance for your marketing spend.
Validate the full measurement foundation.
Review tracking, data quality, funnel measurement, attribution, and reporting together.