Marketing Analytics Audit

Can You Actually Trust Your Marketing Data?

Your dashboards may look polished. Your campaign reports may be complete. But if tracking, attribution, CRM data, and reporting do not agree, marketing decisions are being made on shaky ground.

Find the measurement gaps that are costing you visibility into marketing performance. King Data Lab audits your measurement setup and gives you a prioritized plan for what to fix next.

$500 Flat Fee

Get My Marketing Analytics Audit See What’s Included

One property. Fixed scope. Actionable findings. No long-term contract.

Measurement score/100
5areas reviewed
  • Tracking & Tagging /20
  • Data Quality /20
  • Funnel & Conversion /20
  • Attribution /20
  • Reporting & Decisions /20

Hidden measurement risk

Bad Marketing Data Rarely Looks Broken

Analytics systems can appear functional while still producing misleading information. Pages load, dashboards refresh, and reports arrive on time—yet the numbers underneath them may not support a sound decision.

Conversions firing twice
Paid campaigns losing UTMs
GA4 and CRM totals not matching
Important funnel steps missing
Lead sources being overwritten
Attribution crediting the wrong touchpoint
Dashboards reporting activity instead of outcomes
KPIs defined differently across teams

If you do not trust the measurement, you cannot confidently optimize the marketing.

A clear baseline

Get Your Marketing Measurement Score

01

Tracking & Tagging

/20
02

Data Quality

/20
03

Funnel & Conversion Measurement

/20
04

Attribution

/20
05

Reporting & Decision-Making

/20
Overall Marketing Measurement Score/100

The score is not the deliverable by itself. It creates a shared baseline and makes it clear where measurement is strongest, where it is weakest, and what deserves attention first.

Fixed scope, tangible output

What the $500 Audit Includes

Measurement architecture review
GA4 and conversion tracking review
GTM implementation review
UTM and campaign governance review
Funnel measurement assessment
Attribution readiness assessment
CRM/analytics alignment review
KPI and dashboard review
Data quality findings
Prioritized remediation roadmap
Written audit report
45-minute findings call
Scope: one primary website/property and its current analytics setup. Direct access is preferred; exports or screenshares may be used where practical. Delivery is within five business days after required access is provided.

A roadmap, not a data dump

You Won’t Just Get a List of Problems

Every finding is ranked so your team knows what can affect decisions now, what strengthens the foundation next, and what can wait.

01

Fix Now

Measurement problems that can materially affect reporting or decision-making.

02

Fix Next

Important improvements that strengthen measurement quality.

03

Optimize Later

Worthwhile enhancements that should not distract from higher-impact problems.

Business Impact × Urgency × Implementation Effort

The deliverable

What You’ll Walk Away With

A concise, branded report your team can use to align on the current state and move into action.

  • Executive Summary
  • 0–100 Measurement Score
  • Category Scorecard
  • Detailed Findings
  • Severity Ratings
  • Recommended Fixes
  • Impact vs. Effort Matrix
  • 30/60/90-Day Roadmap
KING DATA LABMarketing Analytics Audit

EXECUTIVE SUMMARY

Score__/100
PriorityFix Now

30 / 60 / 90 DAY ROADMAP

306090

Simple and focused

How It Works

01

Purchase the Audit

You reserve the audit for $500.

02

Provide Access

KDL sends a short checklist for GA4, GTM, CRM, dashboards, or relevant exports. Screenshares can be used where practical.

03

KDL Performs the Audit

Measurement is reviewed across all five audit categories.

04

Get Your Findings

Receive the written report and a 45-minute walkthrough of the highest-priority issues and next steps.

Who it’s for

Built for Teams That Need Better Answers From Their Data

B2C marketing teamsHome-services companiesBuilding-products companiesSmall and mid-sized marketing teamsPerformance marketing teamsMarketing agenciesBusinesses running paid mediaCompanies using GA4 but unsure whether it is configured correctly

Probably not for you: This audit is not intended to replace a full analytics implementation, enterprise data architecture engagement, or ongoing BI development project.

Clear from the start

One Audit. One Price.

No retainer and no open-ended discovery phase. You get a defined review, a written report, and a practical roadmap.

Implementation is not included. If you want KDL to execute the recommended fixes, that is a separate optional engagement starting around $1,500+.

Marketing Analytics Audit

$500flat fee
  • One primary website/property
  • Defined five-category audit scope
  • Written report + prioritized findings
  • 30/60/90-day roadmap
  • 45-minute findings call
  • Delivered within 5 business days*
Get My Marketing Analytics Audit*After required access is received. Implementation is not included.

We let the data do the talking.

Know What to Trust—and What to Fix Next.

Get a senior-level review of the measurement behind your marketing decisions. Or start with the free Analytics Health Check and explore KDL’s broader marketing analytics services.

Get My Marketing Analytics Audit