Free Tools
Diagnostic tools that give you a real answer.
Free, lab-tested utilities to help you plan, measure, and optimize your marketing data — from ROI forecasting and attribution diagnostics to UTM governance and tracking specs.
Media Mix Modeling
A tailored consulting engagement to estimate channel contribution, understand saturation, and make more confident budget decisions.
Explore the serviceMarketing Measurement Framework
Connect business goals, KPIs, tracking, attribution, and reporting in one practical system. Includes an interactive maturity score and a 12-page planning workbook.
Build your measurement plan →Free diagnostic tools
Campaign ROI & ROAS Calculator
Estimate your marketing efficiency. Calculate CPC, CPA, and Return on Investment based on your real performance data.
Open Calculator → Free
Analytics Health Check
Audit your data maturity. Identify gaps in your tracking, UTM governance, and reporting framework in under 60 seconds.
Take Health Check → Free
Tracking Plan Builder
Generate a custom event-tracking spec and UTM taxonomy tailored to your business model.
Build Tracking Plan → Free
UTM Builder & Validator
Generate consistent tracking links, validate existing URLs, and clean up inconsistent UTM naming.
Use UTM Builder → Free
Attribution Readiness Check
Find out if your data is ready for Multi-Touch Attribution or advanced Markov modeling before you invest in infrastructure.
Check Readiness →Tools Tell You Something. An Audit Tells You What to Fix.
KDL’s free tools can identify individual measurement issues. The Marketing Analytics Audit evaluates tracking, data quality, funnel measurement, attribution, and reporting together. $500 flat fee.