Free Tools
Diagnostic tools that give you a real answer.
Free, lab-tested utilities to help you plan, measure, and optimize your marketing data — from ROI forecasting and attribution diagnostics to UTM governance and tracking specs.
Fusion Intelligence Hub
KDL's proprietary media mix modeling engine. Optimize your budget allocation across channels using saturation curve analysis and incrementality testing.
Launch FusionFree diagnostic tools
Campaign ROI & ROAS Calculator
Estimate your marketing efficiency. Calculate CPC, CPA, and Return on Investment based on your real performance data.
Open Calculator → Free
Analytics Health Check
Audit your data maturity. Identify gaps in your tracking, UTM governance, and reporting framework in under 60 seconds.
Take Health Check → Free
Tracking Plan Builder
Generate a custom event-tracking spec and UTM taxonomy tailored to your business model.
Build Tracking Plan → Free
UTM Builder & Validator
Generate consistent tracking links, validate existing URLs, and clean up inconsistent UTM naming.
Use UTM Builder → Free
Attribution Readiness Check
Find out if your data is ready for Multi-Touch Attribution or advanced Markov modeling before you invest in infrastructure.
Check Readiness →Want a deeper diagnosis?
The free tools show you where the gaps are. A strategy call shows you how to close them.