Services
We don't run ads or manage agencies. We fix the data infrastructure, model what's working, and tell you exactly where to put the next dollar — across six tightly focused service areas.
Attribution, modeling, and strategy are only as good as the tracking underneath. We always audit the foundation first.
Every budget recommendation comes from a fitted model. No hardcoded assumptions, no platform-reported ROAS taken at face value.
No open-ended retainers. Every engagement ends with something concrete your team can act on independently.
What we do
Each discipline is a complete engagement on its own — or they stack. Most clients start with Data Foundation and expand from there. Services 05 and 06 are newer additions built on client demand.
GA4, GTM, and CRM pipeline repair paired with multi-touch attribution and MMM. We fix your tracking before we trust any of it.
LTV forecasting, propensity models, and CAC optimization. Predictive analytics built around your actual business model, not generic benchmarks.
Cross-channel budget reallocation grounded in saturation curve modeling and incrementality testing — not gut feel or platform self-reporting.
Semantic intent mapping and AI discovery optimization — so your brand gets found however buyers are searching, not just on the channels that existed five years ago.
Econometric modeling that measures the true incremental contribution of every channel — independent of platform self-reporting, pixel tracking, or last-click attribution.
A working dashboard, built once and automated from day one. We connect your data sources, build the automation, and hand you a system that keeps itself current.
Our process
No open-ended retainers. Every phase ends with a named deliverable your team can act on before the next one begins.
A comprehensive technical and strategic review of your current tracking, platform integrations, and reporting accuracy — surfacing every gap, misfire, and quick win.
We execute the right-sized plan — whether that means fixing tracking pipelines, deploying attribution models, or running a full media mix analysis. All on your existing stack.
We convert your new data foundation into clear action items, dashboard training, and repeatable decision frameworks your team can run without us.
Proprietary methodology
Fusion is KDL's media mix modeling engine. It maps saturation curves for every channel, identifies where spend stops generating proportional returns, and produces a mathematically optimized reallocation — built on your actual data, not platform self-reporting.
Book a free 30-minute strategy call. We'll tell you which discipline fits your situation — and what a realistic engagement looks like before you commit to anything.
