Service — Media Optimization & Strategy
Know exactly where to put the next dollar.
Independent media mix modeling that tells you which channels are actually driving revenue and where the next dollar works hardest.
Cross-channel budget reallocation grounded in math, not gut feel.
We use media mix modeling, saturation curve analysis, and incremental lift measurement to tell you which channels are working, which are hitting diminishing returns, and where reallocation will have the highest impact on revenue.
Is this you?
You might need this if…
You're spending across five or more channels and have no systematic way to compare their true contribution.
Your paid channels all claim credit for the same conversions and you can't tell who's right.
You've scaled a channel past the point of efficiency but can't prove it to leadership without a model.
You need a defensible budget recommendation for next quarter and you're currently going on instinct.
What we deliver
Four concrete outputs
Media Mix Model (MMM)
A fitted MMM using your actual spend and conversion data — with adstock decay, saturation curves, and channel contribution analysis broken out by time period.
Budget Reallocation Report
A prioritized, channel-by-channel reallocation recommendation with projected impact ranges and the confidence level behind each shift.
Incrementality Test Design
Geo-holdout or PSA test frameworks to measure true lift from any channel — so future allocation decisions are grounded in causal evidence, not correlation.
Strategic Media Roadmap
A 90-day prioritized action plan translating model outputs into specific campaign, budget, and testing decisions your team can execute immediately.
How it works
Three phases. One playbook.
The Audit
We pull historical spend, impression, and conversion data across all channels and map where the model needs to be calibrated against your actual media mix.
The Build
We fit the MMM, run saturation analysis, and design any incrementality tests needed to validate the model's channel contribution estimates.
The Playbook
You receive the model outputs, a reallocation recommendation, and a strategic roadmap your media team can execute in the next 90 days.
We finally stopped letting Google decide where our money should go. The MMM showed us our OTT spend was driving three times more assisted revenue than we thought — and our top-performing paid social campaign had fully saturated months ago.
— Growth Director, D2C Home Goods Brand
Ready to stop guessing at your media mix?
Book a free 30-minute strategy call. We'll look at your current channel mix and tell you where a model would have the most impact before you commit to an engagement.
Not ready to talk? Explore our free diagnostic tools and see where the gaps are before we speak.