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Strategy Tool

Attribution Readiness Check

Assess your tracking maturity. Find out if you can run a meaningful marketing attribution model and get clear next steps based on your data integrity.

Attribution Readiness Score

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Foundational Developing Advanced

Evaluate your data foundation to see if you can move beyond last-click attribution.

    Discuss Attribution Strategy

    Understanding Data Integrity for Attribution

    The type of marketing attribution model you can run depends entirely on the quality of your underlying data. This tool audits your readiness for advanced models like Markov Chains or Shapley Value.

    MTA & Revenue Stitching

    For high-integrity environments, we can perform Multi-Touch Attribution (MTA) by stitching CRM records with web touchpoints. This allows for precise ROI and ROAS calculations across the entire funnel.

    Influence & Directional Analysis

    If your data is still developing, we focus on UTM standardization and first-touch/last-touch influence analysis to provide directional guidance for your marketing spend.