01
Clarity Over Complexity
Analytics must be understandable and tied to your real business questions — not built for slide decks that never see daylight. If we can't explain what the model says in plain language, we don't trust it either.
About King Data Lab
The gap between your data and your decisions is costing you money.
King Data Lab is a specialized marketing analytics consultancy based in Lisle, Illinois — founded by Reagan King to give growth teams and performance agencies access to enterprise-level technical analytics without the enterprise overhead.
We don't run ads. We don't manage campaigns. We fix the data infrastructure, model what's actually working, and tell you exactly where to put the next dollar.
What we do
Four disciplines. One integrated practice.
Every engagement draws from the same technical foundation — we just enter at the point where you need us most.
01
Data Foundation & Measurement
GA4, GTM, and CRM pipeline repair paired with multi-touch attribution and MMM. We fix your tracking before we trust any of it.
Explore service →02
Growth Modeling
LTV forecasting, propensity models, and CAC optimization. Predictive analytics built around your actual business model.
Explore service →03
Media Optimization & Strategy
Cross-channel budget reallocation grounded in saturation curve modeling and incrementality testing — not gut feel.
Explore service →04
SEO & Content Intelligence
Semantic intent mapping and AI discovery optimization — so your brand gets found however buyers are searching.
Explore service →How we work
Three principles. Every engagement.
02
Collaboration Over Ego
We work alongside your marketers and leadership — not above them. Our job is to connect your tracking plan, data pipeline, and execution into a single source of truth your whole team can navigate.
03
Quality Over Quantity
You don't need more data. You need better data. We focus on hygiene, reliable tracking, and the metrics that actually move the needle — and we say no to vanity dashboards, always.
Reagan King
Founder & Lead Analytics Consultant
Lisle, Illinois
Meet the founder
Hi, I'm Reagan.
I've spent my career helping brands make sense of their marketing data — building measurement frameworks, predictive models, and analytics systems that turn "we think" into "we know."
I started King Data Lab because I kept seeing the same problem: growth teams with good instincts but broken data. They were making six-figure media decisions based on platform-reported ROAS they didn't fully trust, with attribution models that hadn't been audited in years.
KDL exists to fix that. When we work together, you get a technical thought partner who cares about your capital efficiency and revenue as much as you do — not a vendor delivering reports you have to interpret yourself.
Our process
Every engagement. Same three phases.
No open-ended retainers. Every engagement follows a strict methodology with a tangible outcome at each step.
Phase 01
The Audit
A comprehensive technical and strategic review of your current tracking, platform integrations, and reporting accuracy.
Deliverable: The Audit Report
Phase 02
The Build
Implementation of the tracking architecture, data warehousing setup, and the deployment of custom attribution models.
Deliverable: The 90-Day Data Roadmap
Phase 03
The Playbook
Strategic guidance, dashboard training for your team, and active media mix optimization recommendations based on live data.
Deliverable: The Decision Playbook
Ready to put your data to work?
Whether you're untangling messy tracking, building a measurement framework from scratch, or need a second set of eyes on your media mix — we're here.
Not ready to commit? Run your budget through Fusion and see where the model says you're leaving money on the table.