Clarity Over Complexity
Analytics must be understandable and tied to your real-world business questions—not built for slide decks that never see daylight.
The King Data Lab Philosophy
We let the data do the talking.
Every organization has a story hidden in its data. We bring that story to light through clean, reliable analytics and technical interpretation that drives revenue.
We believe data should be an asset—not technical debt. When managed with care and proper governance, it empowers better marketing, better decisions, and better outcomes.
Why King Data Lab Exists
King Data Lab was created to bridge the gap between complex data engineering and high-level marketing strategy. We provide specialized analytics support—offering enterprise-level capabilities with the accessibility of a dedicated partner.
You won’t get jargon or "vanity dashboards." You get a partner who audits your MarTech stack, fixes broken tracking, and builds the technical foundation your business actually needs to scale.
A Technical Extension
We work alongside your marketers and leadership to connect your tracking plan, data pipeline, and execution.
No Jargon, Just Insight
Our job isn’t to impress you with complexity. It’s to make your attribution and ROAS make sense—and help you act on them.
Scalable Partnership
Whether you need a one-time analytics health check or an ongoing data partner, we plug in exactly where your infrastructure is weakest.
King Data Lab Principles
Three core principles guide every project, from GTM audits to full-stack Predictive Modeling.
Collaboration Over Ego
We don’t just find errors. We partner with your team to improve what’s working and build a single source of truth for what's not.
Quality Over Quantity
You don’t need more data; you need better data. We focus on data hygiene, reliable tracking, and metrics that move the needle.
Meet the Founder
Hi, I’m Reagan King.
I’ve spent my career helping brands make sense of their marketing data—building measurement frameworks, predictive models, and analytics systems that turn “we think” into “we know.”
I created King Data Lab to give growth teams a partner who can speak both business and data, roll up their sleeves, and architect the kind of analytics infrastructure I always wished I’d had on the inside.
When we work together, you’re not just getting a report. You’re getting a technical thought partner who cares about your capital efficiency and ROAS as much as you do.
Ready to put your data to work?
Whether you’re untangling messy tracking, auditing your attribution, or just need a technical second set of eyes on the numbers, we’re here to help.