Free Tool

Marketing Strategy Generator

Answer four quick questions and get a tailored budget split, North Star KPI, and next-step recommendation for your business model — no email required to see it.

The model that best fits how you sell.
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Total spend across all paid and organic efforts.
Where most of your leads or sales come from today.
The thing slowing growth down most right now.

Your Strategy Snapshot

Fill in the four fields and click "Generate My Strategy" to see your snapshot here.

Building a Marketing Budget That Matches Your Business Model

There is no universal "right" budget split. A local service business chasing calls and a B2B SaaS company chasing demos need fundamentally different channel mixes, KPIs, and timelines to judge success by.

Why the North Star KPI Matters

Tracking the wrong metric — like raw traffic for a high-ticket service, or CTR for a long sales-cycle SaaS product — leads teams to optimize for signals that never actually move revenue.

Budget Splits Are a Starting Point, Not a Rule

These allocations reflect what typically works for each model at a given spend level. Your actual mix should shift as you get real conversion data — that is exactly what an Analytics Health Check is for.

Want a deeper diagnosis?

The tool shows you where the gaps are. A strategy call shows you how to close them.

Book a strategy call