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Data Quality & MarTech Integration

Clean, connected data – from source to dashboard.

We help you fix broken tracking, standardize data, and stand up the MarTech stack that powers your reporting. From UTM governance and account structure to GA4, pixels, and data pipelines, we make sure everything is wired correctly so you can trust what you see.

The Problem

Most teams know their data isn’t perfect—but fixing it always feels like a “later” project. Tags break, UTM naming drifts, platforms don’t match, and nobody is quite sure which number to trust. On top of that, new tools like GA4, new ad platforms, and new data sources keep getting added without a clear integration plan.

The result: duplicated effort, conflicting reports, and important decisions being made on shaky foundations.

What We Do

We clean up the data you already have and make sure new data comes in clean from day one. Our work typically covers two connected areas:

1. Data Quality & Hygiene

  • Audit of current tracking, tags, and data sources
  • UTM and naming standards for campaigns, channels, and creatives
  • Fixes for broken or incomplete tracking (web, media, CRM, etc.)
  • Standardization of channel / campaign / creative taxonomies
  • Data validation rules and QA processes before reports go live

2. MarTech Integration & Setup

Once the rules are clear, we make sure your technology is set up to follow them.

  • GA4 configuration, event design, and migration support
  • Tag management setup (GTM or similar) – events, triggers, and data layer planning
  • Ad platform integration (Google Ads, Meta, LinkedIn, etc.) for conversions, audiences, and offline data
  • CRM and marketing automation connections (form tracking, pipeline stages, lead sources)
  • Data warehouse or reporting layer hookup so dashboards stay consistent across tools

Deliverables

You’ll walk away with:

  • A clear data & MarTech audit highlighting issues and quick wins
  • A practical data standards guide (UTMs, naming conventions, field mapping)
  • Updated tracking & platform configurations (GA4, tags, pixels, conversions)
  • A reference diagram of how your tools connect—from ad platforms to CRM to reporting
  • A prioritized roadmap for future integrations and data improvements

Why It Matters

Great analytics doesn’t start in the dashboard—it starts with clean, consistent inputs. When your tracking, tools, and taxonomies are in sync, every downstream report gets easier:

  • Teams stop debating which number is “right”
  • Media and channel decisions become clear and defensible
  • Testing and optimization efforts actually stick because they’re built on reliable data
  • Future tools—CDPs, BI platforms, AI models—can plug into a solid foundation instead of chaos

Clean data. Connected tools. Clear decisions.

If you’re tired of mismatched numbers and broken tracking, this is where we start. We’ll help you clean up what’s already in place and design an integration plan that scales with your marketing.

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