Privacy & Cookie Policy

1. Who We Are

King Data Lab, LLC (“King Data Lab,” “we,” “us”) is a marketing analytics and strategy
consultancy based in Illinois. We help organizations understand and act on their data through reporting, insights,
optimization, and modeling.

2. Information We Collect

2.1 Information you provide

When you submit a form on our site, we collect information such as:

• Name
• Email address
• Timeline
• Project details
• Any additional information you choose to share

We use this information only to follow up on your inquiry.

2.2 Information collected automatically

We use analytics tools (Google Analytics 4 and Amplitude) to understand general usage patterns on our site.
This data may include:

• Pages viewed
• Clicks, scrolls, and on-site interactions
• Browser, device, and operating system
• Approximate location (based on browser/IP)
• Referring source
• Session performance metrics

This information helps us improve the site and better understand our audience. It is not used to identify you personally.

2.3 Form integrations & reCAPTCHA

Our contact forms use:

• HubSpot (CRM) – to track and manage inquiries
• Google reCAPTCHA – to prevent spam and abuse

reCAPTCHA analyzes technical information (IP address, device details, and interaction patterns) to determine whether
a submission is legitimate. This is used solely for security purposes.

3. How We Use Your Information

We use collected information to:

• Respond to your inquiry and communicate with you
• Evaluate project fit and potential engagement
• Improve site performance and user experience
• Maintain security and prevent spam or abuse
• Analyze aggregate behavior to improve content and services

We do not sell your information. We do not enroll you in newsletters or email lists without explicit consent.
We only use your details to follow up on your message or as otherwise described here.

4. Cookies & Similar Technologies

4.1 What cookies are

Cookies are small text files stored on your device that help websites remember settings, improve usability,
and measure performance.

4.2 Types of cookies we use

• Necessary cookies – required for basic site security and functionality.
• Analytics cookies – optional; used to measure engagement and usage
  (Google Analytics 4 and Amplitude).

Analytics cookies only load after you accept them via our cookie banner. You can decline or update your preference
at any time using the Manage Cookies control in the footer.

4.3 Third-party tools

Google Analytics 4
Used to track general site performance and usage patterns.
Learn more:
Google’s partner sites policy.

Amplitude
Used to analyze page interactions (for example, clicks and navigation behavior) and improve usability.

5. How We Share Information

We may share limited information with:

• Service providers that help us operate the site (hosting, analytics, CRM)
• Security and anti-spam partners (such as Google reCAPTCHA)
• Legal authorities, if required to comply with applicable law or legal processes

We do not sell your data. Service providers are only permitted to process data as needed to
perform their services on our behalf.

6. Data Retention

We retain your information only as long as necessary to:

• Respond to and manage your inquiry
• Maintain appropriate business and financial records
• Comply with legal and regulatory obligations

Analytics data is retained according to the settings configured in Google Analytics 4 and Amplitude
(typically between 2 and 26 months).

7. Your Rights & Choices

Depending on your location, you may have the right to:

• Request a copy of the personal information we hold about you
• Request correction or deletion of your information, subject to legal obligations
• Object to or restrict certain types of processing
• Update your cookie and analytics preferences at any time

To exercise any of these rights or make a privacy-related request, please reach out through our contact form.

8. Do Not Track

Our site does not currently respond to “Do Not Track” browser signals, as there is no widely accepted industry
standard for handling them. Cookie preferences are instead controlled through our on-site consent banner.

9. Children’s Privacy

Our site is not intended for children under the age of 16, and we do not knowingly collect personal information
from children. If we learn that we have collected information from a child under 16, we will delete it.

10. Third-Party Links

Our site may contain links to third-party websites. We are not responsible for the privacy practices or content
of those sites, and we encourage you to review their privacy policies separately.

11. Updates to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes in our practices, tools,
or legal requirements. The “Last updated” date at the top of this page will always show the latest version.

12. Contact

If you have questions about this Policy or how we handle your data, please contact us through the form on our site.
We will respond as quickly as possible.