Geospatial & Mapping

The Problem

Most teams have location data scattered across CRMs, spreadsheets, and ad platforms—but very little clarity on what it actually means. Without geospatial analysis, questions like “Where should we open next?” or “Which markets are truly saturated?” end up being gut calls instead of data-driven decisions.

Teams struggle to:

• Visualize customers, leads, or stores on a map in a meaningful way.
• Understand true trade areas or real-world drive times.
• Layer in demographics, demand, and competitive presence to size opportunities.
• Align sales territories and marketing zones with how people actually move and buy.

What We Do

We turn your raw location data into maps, territories, and segments you can use to make better decisions. Typical geospatial & mapping work includes:

• Customer & location mapping – plotting stores, dealers, customers, and prospects with clean geo-coding.
• Drive-time & trade area analysis – understanding realistic reach around each location using drive-time or radius catchments.
• Market & white-space sizing – finding under-served pockets with high potential based on population, income, or other demographic variables.
• Territory & coverage design – building fair, logical territories for sales or service teams based on workload and opportunity.
• Layered data views – combining internal data (customers, revenue, leads) with external data (demographics, competitors, points of interest) into a single view.
• Interactive mapping dashboards – easy-to-use tools so your teams can explore markets without needing a GIS background.

Deliverables

You receive a clear set of outputs you can use immediately, such as:

• Cleaned and geo-coded location datasets (with standardized addresses, coordinates, and IDs).
• Interactive map views (e.g., dashboards or web maps) that visualize customers, stores, territories, and performance.
• Market and white-space summaries that highlight priority regions or zip codes.
• Territory and coverage recommendations, including before/after scenarios.
• Exportable layers you can plug into BI tools, ad platforms, or data warehouses.
• A concise findings & recommendations deck that translates the maps into clear next steps.

Why It Matters

Where your customers live and how they move through the world should shape how you market, sell, and invest. Strong geospatial work helps you:

• Choose better locations and expansion markets with less guesswork.
• Target media and outreach where there’s real demand, not just reach.
• Align sales and service coverage so teams can work efficiently without overlap or blind spots.
• Understand who you’re actually serving today—and who you’re not— down to neighborhoods or zip codes.
• Turn static reports into visual stories that leadership and field teams can act on quickly.